On this week’s Creator’s Tip we discuss the advantages, in addition to the challenges, of live-streaming video. The obstacles to entry for live-streaming have by no means been lower, and it’s simpler than ever to broadcast a live occasion out to an engaged audience. However regardless that gear is less expensive, and events will be live-streamed for a really reasonable value, there are still many factors that should be considered before embarking on such a project.
Live streaming consists of the onsite video production, live encoding, transmission or distribution to the viewers, and the online growth or player consideration so the user can view the stream. For every live streaming format and protocol you selected to encode – the viewers must have a compatible and capable gadget or player to view that stream.
At ReelSummit 2014, we had been joined by live-streaming professional Bern Rexer of mxpi.com. Bern is a marketing consultant who helps many manufacturers and corporations host live events, and he talked us via the professionals and cons of broadcasting live.
Live-streamed content is a very valuable commodity, and it’s positively worth investing in for a number of different reasons.
It can be very participating
You are reaching out to a real-time viewers who've opted-in to look at
You'll be able to management your message
It might probably lead to a longer view-time than some on-demand video content material
Platforms like Hangouts on Air can lead to an engaged audience sharing that content
You'll be able to mine real-time stats to see how that content is performing for you because it airs
For the only most cost impact method to broadcast live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile apps. However there are numerous other solutions and methods available for bigger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to koora live
-streaming video, primarily because there just isn’t one resolution, or a finest solution. As straightforward and inexpensive as webcasting has turn into, there's still an excellent quantity of technical setup – a lot more technical setup than just video recording.
Each model or company must decide their viewers’s receptivity and access to any such content material, and since everyone has a different audience, that decision must be very fastidiously thought through. Also, brands and entrepreneurs want to search out the correct vendor that can meet their demands – as soon as these demands have been decided, and there are many factors to consider resembling ‘who's your viewers?’ and ‘how will they view the live stream?’ What units and on-line gamers are they able to view the live stream? How much bandwidth are they capable of receiving?
When you perceive who most of your audience is – as well as the type of content you intend to broadcast (sports, corporate, non secular and so forth), and if it is going to be a public or private broadsolid – you possibly can determine the most effective method of encoding and distributing the stream so the viewers can obtain it.
You HAVE to know your viewers and determine whether or not they would profit from the live-streamed content material you wish to provide
There is a cost factor that must be taken into consideration
There are technological factors that must be taken into consideration, i.e. what platform to use, does that platform want encoding, can your viewers entry the content via a mobile device etc.